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Introduction To Marketing: Definition And Purposes - Video & Lesson Transcript
THIS week hundreds of thousands of teenagers will get their GCSE outcomes. Some will be ecstatic however others face disappointment and will not know the place to turn. But if your results aren’t what you had hoped, don’t despair. They aren't the be-all and finish-all, as these 4 women show. All of them struggled with exams yet discovered success within the enterprise world by hard work.
CLARE O’REILLY and LOUISA GREGSON find out how they did it. JODINE BOOTHBY created teething mitten Gummee Glove, which is now sold in more than 20 nations. Jodine, 38, had 27 jobs in lower than a decade, earlier than beginning her business empire. She lives with companion Steve, 41, son Jimmy, seven, and daughter Charlie, 5, in Calstock, Cornwall.
She says: I received my first part-time job as a Saturday girl at a hairdressers when I used to be 15. I struggled with confidence at college and quite than say I didn’t understand something, I’d muddle by pretending. Once i acquired my GCSE ends in 1995, I bought a couple of Ds and the remainder had been Fs and Us.
My dad and mom needed to plead with the school to let me keep on for an NVQ in business, which I also failed. I started a journey and tourism course the following 12 months however dropped out after six months. Aged 19, I started working for a bank in the cheque-processing centre and from there had jobs in pubs, at a food preparation wholesaler, fruit selecting and as a chambermaid. I had no responsibilities so it didn’t matter that I flitted from job to job. I got a job crimping pasties on a factory manufacturing line and liked it however in 2011 once i went on maternity depart, I wanted a job that let me be home with Jimmy.
That’s once i got here up with the thought for Gummee Glove, which helps with babies’ teething. I made trial ones which I gave to buddies after ploughing what little savings we had into it, borrowing cash from family and promoting jewellery. That was seven years in the past and we now flip over £500,000 a 12 months.
I didn’t expect the success and whereas it’s been a tricky seven years - with loads of exhausting work and plenty of sleepless nights - I’ve stunned myself in so many ways. I thought I was dangerous at learning but I’ve taught myself internet design, marketing and social media management. I remember the disappointment of my exam results. But my advice would be to cease, take stock and realise there are other paths to success than academia. VIKKI THOMAS, 44, from Hereford, left college at 15 with one GCSE, but now owns or half-owns five corporations, having began them from scratch.
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She says: My parents obtained divorced when I was in secondary school and that i ended up living by myself at 16. I went to catering college and labored in motels, but the unsociable hours made me need a change. Regardless of having just one GCSE, I got a job as an operations manager for a nationwide contract cleansing company.
I ultimately became liable for more than 500 staff. I had my son James in 2001 and went again after maternity leave, however when i had Alisha in 2003 I decided I wanted to do something for myself to safe my family’s future . I borrowed sufficient money to invest in a small property, do it up and rent it out.
Inside the following few years my property portfolio grew. I used to be then accepted as a mature scholar to do a level in Business Property Management at Bristol College. It was an hour and a half commute for lectures, which was robust combining it with the school runs, but I got a primary-class honours and trained as a chartered surveyor. Having juggled all of it with young kids and a husband within the Military serving in Afghanistan I became more keen on personal growth.
